Have you wondered why you perfectly enjoy binging on Youtube but get annoyed by the sight of shouty brand messages? If you’re thinking it’s the interruption that’s to blame, you’re not entirely correct. As per studies, emotional and authentic storytelling help the human brain build a greater sense of connection and empathy with the storyteller. […]
India has a huge digital community of about 640 million internet users and 550 million smartphone users. And it’s growing every day. On average, a smartphone user spends about 4.8 hours on a device daily, of which almost one hour is spent consuming videos. Video is, undoubtedly, the wave of the future, and we are seeing […]